Case Studies



The Problem

95% of white goods in homes around the world are not connected to the Internet; they are "dumb” appliances. Electrolux wanted to offer their customers a retrofit solution so that they could view and track useful information about their appliance online such as historical energy consumption and past washes. Users would also need to be notified when an active load had completed its wash cycle. The gathering of this data would allow Electrolux to maintain a personal connection to their customers, notifying them when it is time for maintenance and how they can save money with their washing machine.


Our Solution

WIFIPLUG created a bespoke app for Electrolux’ UK customers which paired with our flagship product, WIFIPLUG HOME. The onboard energy monitoring module and our advanced machine learning allowed us to detect when a wash had begun and when it ended. During this period, wash duration and energy consumption is recorded and displayed in the simply and easy to use app.


The Final Result

Introducing Laundry Life

Introducing Laundry Life for iOS and Android. Laundry Life requires an Electrolux smart plug (produced by WIFIPLUG) to function. Please get in touch for more details.